Is your company struggling to respond effectively to digital opportunities and threats? And are you eager to embrace disruptive technologies by understanding how to compete in a digital age? If you want to confidently assess the dynamics of the digital landscape, and formulate a sound strategic response, then this course is for you.

 

Students in Digital Strategy class

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Recognise the impact and strategic implications of emerging digital technologies on your industry.   
  • Identify the challenges by understanding how digital technologies influence business functions.   
  • Understand and manage digital ecosystems, electronic markets and multi-sided platforms.   
  • Turn disruption from threat into opportunity by experimenting with digital initiatives.   
  • Capture new value in anticipation of industry shifts with your strategic view of digital disruption.   
  • Create new value propositions and improve the customer journey through the digital transformation of even the most non-digital products.   
  • Understand the key leadership and stakeholder management issues in the process of digital transformation.   

Curriculum

Complete three modules and your Impact Project

Digital and AI Strategy is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.

Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.

Learn how to feel confident to lead and manage digital transformation in your organisation.

You will learn how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. The workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.

You will learn techniques that you can use immediately to identify data opportunities in your department or organisation.

Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture. 

You will design your digital business model using the canvas, paying particular attention to your value propositions.

For whom

Explore if this course is for you

Your roles

  • Executive in traditional leadership position
  • Senior or middle manager
  • Entrepreneur

Your responsibilities

  • Develop, drive or implement digital strategy
  • Identify the departmental impact of digital technology
  • Capitalise on digital technology opportunities
  • Strategically respond to digital disruption

Read what previous participants say about this programme

Sifra Westendorp

Digital development manager at Anthony Veder

This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.

Eva Atanasova

Project and business manager at the Rabobank Group

Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.

Your expert faculty

During the Digital and AI Strategy Programme you will learn from Prof. Ting Li and Dr Philipp Cornelius. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Ting Li

Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.

Dr Philipp Cornelius

Philipp Cornelius is an associate professor at RSM. Philipp’s research interests are in new product development, innovation management and crowd-driven innovation. He investigates related questions in large-sample econometric studies using original data from organisations and innovation platforms. He holds a PhD in management science and innovation from the UCL School of Management, University College London, and a BSc in information systems from the University of Mannheim, Germany.

More information

Programme dates

10 - 12 April 2024

23 - 25 September 2024

Programme fee

€ 3,500 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

 

25% discount for alumni from Erasmus University Rotterdam and RSM.

Schedule your own development track

To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.