Courses

Courses

Staying updated with the latest developments, insights and models is essential for your personal development and to move forward in your career. RSM offers training programmes in multiple disciplines of corporate communication. You can select and follow standalone courses with no obligation to complete the whole master programme.

Winter or Summer Foundation Course in Corporate Communication

The foundation courses are an excellent opportunity to broaden your knowledge of corporate communication. You will acquire an in-depth view of cutting-edge theories, frameworks and tools about organisational identity, corporate branding, reputation management, and strategic communication. Gain the right mix of competencies and leadership skills to manage your organisation’s reputation, and advise CEOs and other leaders on dealing with stakeholders and strategic issues.

The foundation courses take place over four days in January and in June every year.

Advanced courses

Each advanced course takes an in-depth look at one aspect of corporate communication from a business perspective. You can choose from an extensive course list, and we keep developing new courses based on new academic insights and corporate demands.

You can join the three-day advanced courses throughout the year.  After each course you will receive a certificate to confirm successful completion. You can decide at any moment if you’d like to distinguish yourself by obtaining a master degree. Contact us to find out the possibilities.

Please find a schedule below with our upcoming courses or download the overview of 2022! Interested in a course which isn't on the planning, check out with our programme management

2021

  • The digital transformation has increased the work complexity and challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management?

    This course will provide participants with a critical understanding for how digital media transform the communication environment in which organisations operate. It will provide frameworks to navigate the complexity of a new media landscape and help participants applying tools and tactics to efficiently manage various stakeholder relationships.

2022

  • The five-day Winter Foundation Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners. 

    Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.

  • It’s essential that communications professionals first understand what managers and directors are trying to achieve before they communicate it. This requires a solid understanding of general management which you'll acquire in this programme.

  • Corporate communications have traditionally been associated with conveying the organisation’s messages to its diverse stakeholders. However, in such a hyper connected environment – in which customers and many stakeholders are gaining increasing power – firms need to be able to find new ways to listen to all stakeholders, and to involve them in the strategic decision-making processes.

    In this three-day masterclass, you will learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.

  • This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts. To have a good understanding about the context in which these financial topics develop, will help you to be part of the business.

  • We live amid the greatest change in the history of media, the landscape continuously changes and is almost fully technology-driven. Accordingly, the communication function has changed dramatically in the past five years, and will change even more in the next five. How do people interact with each other in the future? How are communities formed? How are opinions shared? How do we recognize fake news? More importantly, how can corporate communication professionals manage and respond to the changing media landscape?

    The skills of a successful communicator will have to multiply. Despite the growth in the fact checking industry, the average person finds it increasingly difficult to differentiate between what’s real and what is not. This blurring of fact and fiction impacts everyone whose career is centred on building credibility.

    This masterclass will discuss the new challenges and opportunities in the every changing media landscape, and you will learn how to refine strategies to coop with these new vectors. Powerful tools to future-proof your media strategies, such as question bursts methodology, fire-proofing your firm, and story-based Inquiry will be discussed.

  • The four-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

    After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career.

  • Corporations are increasingly held accountable for their effect on both the environment and society. This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations. This concept extends beyond obligations to comply with regulations alone and finds companies taking further steps voluntarily to “do well by doing good”. 

  • The week-long study trip to New York is an integral part of the MSc programme. During this trip, you will visit leading international businesses as well as local renowned academic institutions, and learn from their strategies, views and experience.    

  • This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.   

    Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.

  • With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture today have shifted with the entry of millennials and Gen Z in the workplace. Technological advancements have blurred the line between internal and external. The voices of internal stakeholders can be easily amplified and travel across borders in real time. Thus, how to leverage employee ambassadorship and brand advocacy, capitalise on the power of emerging technologies, and mitigate potential issues has become a new differentiator for employee communication professionals.

    This masterclass is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

  • Sustained profitable growth is the main objective for most companies. However, corporate brands face many challenges, such as emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from consumers and stakeholders for brands to behave more ethically. 

    This course discusses how a strong corporate brand can be the most important asset a company has for achieving growth. Participants will learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

    The course programme includes lectures that provide theoretical frameworks, and case studies to help participants practise the theoretical concepts. In addition, guest speakers will share their knowledge and personal experience.