Courses

Courses

Staying updated with the latest developments, insights and models is essential for your personal development and to move forward in your career. RSM offers training programmes in multiple disciplines of corporate communication. You can select and follow standalone courses with no obligation to complete the whole master programme.

Winter or Summer Foundation Course in Corporate Communication

The foundation courses are an excellent opportunity to broaden your knowledge of corporate communication. You will acquire an in-depth view of cutting-edge theories, frameworks and tools about organisational identity, corporate branding, reputation management, and strategic communication. Gain the right mix of competencies and leadership skills to manage your organisation’s reputation, and advise CEOs and other leaders on dealing with stakeholders and strategic issues.

The foundation courses take place over four or five days in January and in June every year.

Advanced courses

Each advanced course takes an in-depth look at one aspect of corporate communication from a business perspective. You can choose from an extensive course list, and we keep developing new courses based on new academic insights and corporate demands.

You can join the three-day advanced courses throughout the year.  After each course you will receive a certificate to confirm successful completion. You can decide at any moment if you’d like to distinguish yourself by obtaining a master degree. Contact us to find out the possibilities.

Please find a schedule below with our upcoming courses or download the overview of 2020-2021! Interested in a course which isn't on the planning, check out with our programme management

2020

  • You can make the difference between good and poor crisis communication at your organisation. Our masterclass Crisis Communication covers all aspects of crisis communication, and equips you with best practices, strategy frameworks, and tools to apply during crisis situations.

  • This three-day masterclass provides insights in the importance of the corporate issues management and public affairs functions as the ‘window in’ through which society observes and frames the corporation, and the ‘window out’ through which the corporation understands society. You will develop a working knowledge of best practices in the areas of issues management and public affairs management, to secure the corporation’s societal license to operate and integrate its market and nonmarket strategies. You will be provided with high-profile case studies, to benchmark internal routines with global practices, and to enrich your toolkit and vocabulary with concepts and practical insights from leading companies.

  • Corporate communications have traditionally been associated with conveying the organisation’s messages to its diverse stakeholders. However, in such a hyper connected environment – in which customers and many stakeholders are gaining increasing power – firms need to be able to find new ways to listen to all stakeholders, and to involve them in the strategic decision-making processes.

    In this four-day masterclass, you will learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.

2021

  • The four-day Winter Foundation Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners. 

    Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.

  • Among the most important leadership decisions are those that guide organisations to a desired future state. Especially in this turbulent and uncertain time of digital transformation, strategic decisions are crucial as the stakes are high: companies rise and fall easily and they do so fast.

    In this masterclass, you will be led into the domain of strategic leaders at the organisation’s business and corporate level to get you conversational on key concepts such as positioning, parenting advantage and globalisation. These concepts will then be related to the new digital reality, and the consequences for corporate communication will be discussed.

  • Sustained profitable growth is the main objective for most companies. However, corporate brands face many challenges, such as emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from consumers and stakeholders for brands to behave more ethically. 

    This course discusses how a strong corporate brand can be the most important asset a company has for achieving growth. Participants will learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

    The course programme includes lectures that provide theoretical frameworks, and case studies to help participants practise the theoretical concepts. In addition, guest speakers will share their knowledge and personal experience.

  • This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.   

    Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.

  • With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture today have shifted with the entry of millennials and Gen Z in the workplace. Technological advancements have blurred the line between internal and external. The voices of internal stakeholders can be easily amplified and travel across borders in real time. Thus, how to leverage employee ambassadorship and brand advocacy, capitalise on the power of emerging technologies, and mitigate potential issues has become a new differentiator for employee communication professionals.

    This masterclass is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

  • The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

    After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career.