Staying updated with the latest developments, insights and models is essential for your personal development and to move forward in your career. RSM offers training programmes in multiple disciplines of corporate communication. You can select and follow standalone courses with no obligation to complete the whole master programme.
Winter or Summer Foundation Course in Corporate Communication
The foundation courses are an excellent opportunity to broaden your knowledge of corporate communication. You will acquire an in-depth view of cutting-edge theories, frameworks and tools about organisational identity, corporate branding, reputation management, and strategic communication. Gain the right mix of competencies and leadership skills to manage your organisation’s reputation, and advise CEOs and other leaders on dealing with stakeholders and strategic issues.
The foundation courses take place over four days in January and in June every year.
Each advanced course takes an in-depth look at one aspect of corporate communication from a business perspective. You can choose from an extensive course list, and we keep developing new courses based on new academic insights and corporate demands.
You can join the three-day advanced courses throughout the year. After each course you will receive a certificate to confirm successful completion. You can decide at any moment if you’d like to distinguish yourself by obtaining a master degree. Contact us to find out the possibilities.
The three-day course on Strategic Communication, with the key focus on how to identify strategic threats and contributions to organisations that can be managed by corporate communications.
Explore how practitioners can position themselves as strategic actors and facilitators within their organisations or for clients through lectures, workshops and contributions by business practitioners. And how to identify and meet expectations of top management, other departments and business units, with positioning approaches (rating from impression management, relationships, quick win projects etc.), and with appropriate roles models.
You can make the difference between good and poor crisis communication at your organisation. Our masterclass Crisis Communication covers all aspects of crisis communication, and equips you with best practices, strategy frameworks, and tools to apply during crisis situations.
Organisations with strong reputations are better able to attract the best and most appropriate stakeholders such as customers, investors and employees, so it’s logical that organisations attach great importance to building, maintaining and protecting their corporate reputations.
This three-day masterclass provides a comprehensive overview of the latest academic knowledge and best practices for managing reputations, as well as teaching you how to apply them in practice.
The digital transformation has increased the work complexity and challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management?
This course will provide participants with a critical understanding for how digital media transform the communication environment in which organisations operate. It will provide frameworks to navigate the complexity of a new media landscape and help participants applying tools and tactics to efficiently manage various stakeholder relationships.
The four-day Winter Foundation Course in Corporate Communication is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, insights and tools in the field of corporate communication, delivered by world-renowned faculty and visiting business practitioners.
Afterwards, you will be able to help your organisation optimise its communications based on global best practices, and drive business value through effective communications strategies.
It’s essential that communications professionals first understand what managers and directors are trying to achieve before they communicate it. This requires a solid understanding of general management which you'll acquire in this programme.
Corporate communications have traditionally been associated with conveying the organisation’s messages to its diverse stakeholders. However, in such a hyper connected environment – in which customers and many stakeholders are gaining increasing power – firms need to be able to find new ways to listen to all stakeholders, and to involve them in the strategic decision-making processes.
In this three-day masterclass, you will learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.
This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts. To have a good understanding about the context in which these financial topics develop, will help you to be part of the business.
We live amid the greatest change in the history of media, the landscape continuously changes and is almost fully technology-driven. Accordingly, the communication function has changed dramatically in the past five years, and will change even more in the next five. How do people interact with each other in the future? How are communities formed? How are opinions shared? How do we recognize fake news? More importantly, how can corporate communication professionals manage and respond to the changing media landscape?
The skills of a successful communicator will have to multiply. Despite the growth in the fact checking industry, the average person finds it increasingly difficult to differentiate between what’s real and what is not. This blurring of fact and fiction impacts everyone whose career is centred on building credibility.
This masterclass will discuss the new challenges and opportunities in the every changing media landscape, and you will learn how to refine strategies to coop with these new vectors. Powerful tools to future-proof your media strategies, such as question bursts methodology, fire-proofing your firm, and story-based Inquiry will be discussed.
The four-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.
After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career.