In Part II of the MSc programme, you shape your own development route through a portfolio of advanced elective courses. Each course focuses on a strategic capability that senior communication and Corporate Affairs professionals need today: advising leaders, building trust, managing reputation, engaging stakeholders, navigating change and connecting communication to organisational value.
You complete six elective courses as part of the full MSc programme. You can also start with one or more individual masterclasses and build towards the MSc title over time.
Use these areas to find the courses that best match your role, your organisation’s challenges and your next professional step.
Develop the business understanding, strategic judgement and leadership perspective needed to connect communication with organisational priorities.
Courses: Strategic Communication; Leadership and Communication; Finance for Communication Professionals.
Learn how to protect trust, anticipate issues and advise leaders in moments of scrutiny, uncertainty and public pressure.
Courses: Reputation Management; Crisis Communication; Issues Management and Public Affairs.
Explore how organisations build legitimacy, engage stakeholders and support change with credibility.
Courses: Co-creation and Stakeholder Engagement; Corporate Purpose, Leadership and Communication; Conscientious Organisations: Beyond CSR; Organisational Change; Employee Communication.
Strengthen your ability to work with digital transformation, stakeholder media dynamics and corporate brand identity in a fast-moving environment.
Courses: Digital Communication; Navigating the New Stakeholder Media Landscape; Corporate Branding.
The insights, I have gained from the Strategic Communication course, added values to my skills as a communication professional. This is partly related to the meticulous selection of pre-reading material and literature as well as the knowledge and the experiences shared by the lecturers. I got to delve into critical topics such as the need for communication professionals to develop business acumen and to spell out their added value- or that of their department- in concrete terms. Surprisingly, most of the topics taught in this course, are rarely touched upon in formal communication education. That’s why this course was a true eye-opening experience.
Rima Kamal, Communication Manager - Wellspect HealthCare
The programme was spot on in terms of advanced professional education. Following the right pace, it provided the right frameworks and insights to better understand why and how we should embrace co-creation and stakeholder engagement now more than ever.
Dennis Hermans - Head of alumni relations at Vrije Universiteit Brussel
Good combination of theoretical frameworks and practical application, with enthusiastic teachers. Due to corona measures it was an online classroom, but this did not affect the quality of the course at all. Technology was well organized and it saved me considerable travel time. This course is very useful if you want to become a skilled persuader or want to advise others in this area, for example the leaders of your organisation. It will change the way you think and act, in your job and in your personal life.
Jeannette Duin - Press Officer at Centraal Planbureau
The Strategic Management course was eye-opening in terms what’s ahead in the next 2 decades and provided us with the right concepts support strategic decision-makers in times of high uncertainty. Participants are provided with a sophisticated individual strategy profile and the workshops along offered unique insights on other participants’ strategic view. Along the scientific perspective on strategy, the class offered a great mix of inspiration and reflection on personal development. Highly recommended.
Martin Regnet - Head of Communications & Investor Relations at INTERROLL (Schweiz) AG
Programme officer
Programme & Admission Advisor