Dr Alexander Genevsky

Alexander Genevsky, Assistant Professor at the Department of Marketing Management of RSM has conducted a study regarding crowdfunding. Knowing which crowdfunding projects will get off the ground is challenging, but Genevsky's…

Alexander Genevsky from RSM, along with colleagues from Stanford University and the University of Michigan, identified that heightened activity in certain parts of the brain allowed them to predict accurately which crowdfunding…

Of course, you could conduct surveys or talk with focus groups to get a better picture of the success rates of a crowdfunding campaign, but that's "old school". In his recent study, Alexander Genevsky of RSM proves that brain…

From independent films to entire start-ups, crowdfunding has backed countless projects across the world. In 2015, projects around the world raised a total of $34 billion via crowfunding platforms, and this trend is only projected…

A study by Alexander Genevsky at RSM along with fellow researchers from the University of Michigan and Stanford University shows that market researchers can use brain scans instead of surveys to understand consumer preferences.…

Until now, market researchers have used questionnaires to analyse consumer preferences and to assess whether a crowdfunding idea has a chance of success. Research by Alexander Genevsky of RSM shows that brain scans make such…

A new study by Alexander Genevsky of RSM and researchers from Michigan and Stanford universities has discovered a means of predicting widespread consumer behaviour with the help of MRI scans. If the study is adequately replicated…

Using brain scans of just 30 people, researchers were able to forecast how hundreds of consumers would choose to spend their money – and the findings have implications for marketers. A study by Alexander Genevsky of RSM along with…

Surveys and self-reports are a time-honoured way of trying to predict consumer behaviour, but they have limitations. People often give socially desirable answers or they simply don’t know or remember things clearly. A new study by…

A new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University suggests that neural activity can not only be a better predictor of individual choices than surveys and…

According to a new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University, neurons firing in the brain's "reward centre" predict widespread consumer behaviour more…

Surveys and self-reports are a time-honoured way of trying to predict consumer behaviour, but they have limitations. People often given socially desirable answers, or simply don't know or remember things clearly. A study by…

A new study by Alexander Genevsky of RSM with colleagues shows that neural activity can be a better predictor of individual choices than surveys and self-reports. Further, they can help forecast aggregate outcomes in the…

Surveys and self-reports are a time-honoured way of trying to predict consumer behaviour, but they have limitations. People often give socially desirable answers or they simply don't know or remember things clearly. A new study by…