Video: Thursday, 10 April 2014

As innovation becomes more democratic, many of the best ideas for new products and services no longer originate in well-financed corporate and government laboratories. Instead, they come from almost anywhere and anyone. Increasingly, organisations are considering open-innovation processes, but how safe is it really to ‘show your cards’? Vareska van de Vrande shows us the benefits of getting outsiders on board.

Embrace the knowledge that resides outside of the walls of your company V.J.A. (Vareska) van de Vrande
Professor of Collaborative Innovation and Business Venturing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Vareska van de Vrande

Related articles

RSM Discovery

Want to elevate your business to the next level using the latest research? RSM Discovery is your online research platform. Read the latest insights from the best researchers in the field of business. You can also subscribe to the newsletter to receive a bimonthly highlight with the most popular articles.

Do you want to learn more about this subject?

Check out these RSM education programmes

Your contact for more information:

Danielle Baan

Science Communication and Media Officer

Portrait of Erika Harriford-McLaren

Erika Harriford-McLaren

Corporate Communications & PR Manager

Erasmus University campus in autumn, showcasing its iconic red trees, viewed from across the campus pool.