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Marketing has an essential role in the operation of any private firm or public organisation. Rotterdam School of Management expands traditional views of marketing across a range of related disciplines to create novel insights and strategies within the field.

Marketing is a crucial organisational function that enables value creation through a variety of activities, from marketing research and customer analytics to brand strategy and advertising. RSM contributes cutting edge teaching and research in each of these areas.

Latest Discovery articles on marketing

Meet our marketing experts

Dr. A. (Anne-Kathrin) Klesse
Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
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Anne-Kathrin Klesse
dr. A. (Alexander) Genevsky
Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
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Alexander Genevsky
prof.dr.ir. A. (Ale) Smidts
Professor of Marketing Research
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
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Ale Smidts
Prof. Y.M. (Yvonne) van Everdingen
Professor of Marketing and Innovation
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
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Yvonne van Everdingen

Search for other marketing experts or content

Customer analytics

Aurélie Lemmens interviewed on customer churn

Popcorn and movies

Anne Klesse found that you enjoy the movie less when you have food in front of you.
A photo shows popcorn

Why honest people cheat

Sebastian Speer talks willpower

Do you want to learn more about Marketing?

Check out these RSM education programmes

Strategic Account Management
Strategic Account Management
  • 3 days
  • €3,800
Leading with Decision-Driven Analytics
Leading with Decision-Driven Analytics
  • 1 Apr 2025
  • 3 days
  • 3,500
Diploma Programme in General Management
Diploma Programme in General Management
  • 1 year
    • €14,825 -
    • €15,425 depending on modules chosen *
    • * see details on the page

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Erika Harriford-McLaren

Corporate Communications & PR Manager

Erasmus University campus in autumn, showcasing its iconic red trees, viewed from across the campus pool.