Corporate Social Responsibility & Sustainability

Corporate Social Responsibility & Sustainability

This three-day course offers insights into how companies in general and with corporate communication in specific can contribute to a successful implementation of Corporate Social Responsibility and Sustainability initiatives, beneficial for society and satisfying the needs of both the company and its stakeholders.

All companies start with a brilliant plan and above all a highly motivated entrepreneur. A new company is sometimes embedded in a profitable technological idea, an innovative service or a substantial improvement of an existing product portfolio. A start-up company is purely focused on staying alive and more important on growth. However, the more successful a company becomes, the more it will be aware of Tinbergen’s key notion: “profit will increase if you share” (“van de verdeling komt de winst”). 

As a logical consequence, more and more managers in companies understand that they have to change their operations in such a way that the products and services they provide are developed and offered to society in a mutual beneficial way, satisfying the needs of their own company and of the key stakeholders they depend upon.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: