Persuasive Leadership

Persuasive Leadership

Discover how to master your internal power and political networks in this three-day, highly experiential persuasive leadership workshop. Through theatre-based methods you will learn fundamental knowledge of the structural, tactical and psychological dimensions of persuasion. Using established leadership theories of persuasion, influencing and corporate politics, you will be able to practise and build your influence throughout your organisation.

Conquering corporate politics

Do you find company politics and power structures challenging? Is your company experiencing increasing levels of volatility, complexity, and ambiguity?

Leaders in organisational environments like this need to be more aware of subtle stimuli and changes so that they can exercise influence rather than control. Being able to influence and persuade those around you is important for advancing careers, influencing policy and practice, managing change, and building relationships with existing – and potential – business partners.

In this intensive three-day RSM executive education course, you will learn the structural, tactical and psychological dimensions of persuasion. You will gain valuable experiences and leadership skills using a broad range of unusual but effective approaches and interactions, to act with greater confidence and tactical mastery within your organisation. 

Learning objectives

After this three-day management programme, you will be able to:

  • use persuasive tools effectively
  • develop your own persuasive leadership style
  • avoid behaviour that is counterproductive
  • lead and influence highly experienced people
  • deal with corporate politics
  • develop your circle of influence and expand it
  • determine benefits and costs of various influence techniques
  • diagnose the political influence network within and outside of your organisation
  • develop and implement strategies to effectively influence stakeholders, including customers, colleagues and board members.
  • This programme is for senior managers, or those about to enter senior management, who have substantial leadership experience from any department, discipline, or industry. Experience in a multi-stakeholder environment is helpful, although not required. For example:

    • department managers or directors seeking more influence at board level
    • senior managers needing to develop more impactful messages and to convey them upward and downward in an influential way
    • middle managers seeking to move upwards and needing to be influential and powerful through skilful communication
    • senior managers, or those who are about to become senior managers, seeking a way through the maze of corporate politics.

    If you want to focus on aligning your body language and voice with the message you wish to convey, take a look at The Power of Presence. If you want to enhance your personal effectiveness at building trust-based relationships and influencing stakeholders, take a look at The Power of Storytelling.

  • Here’s what previous participants say about RSM's Persuasive Leadership programme:

    “My company is very focused on networking. Apart from facts, it’s all about how I tell the story to win over people’s hearts. By joining the Persuasive Leadership course I put thought into crafting this story and how to reach goals. Drafting your social network, writing down your goals and reflecting on how I spend my time helped me to create a framework for the long term. I learned to be honest in what I want and how I want to achieve it. The programme is a well-balanced mix of scientific articles, workshops and coaching. Very unconventional and sometimes even out of my comfort zone, it helped me to become more self-aware, realistic and satisfied. I highly recommend this course if you would like to influence more from your heart.”
    Marina Slinkman, recruitment manager Europe, CRH Building Materials

    “I came to RSM to learn something completely out of my field of expertise. Persuasive Leadership is the best course I’ve ever done. The committed teacher and guest lecturer delivered a great combination of theory and practice, and stimulated reflection on leadership and interaction. The diversity among participants added value to our discussions about leadership. We explored how to build networks and why this is relevant for your own ambitions. We also learned through storytelling and our own experiences. All in all, I highly recommend this programme.”
    Maarten Paulides, associate professor in radiation oncology department, Erasmus MC Cancer Institute

    My thoughts so far… I have used the networking capability I learned to handle challenging obstacles and to open doors and opportunities; I’m now a step closer to my goals. I realised that the session on ‘persuasion and lessons from the arts’ in the programme taught me that using one’s body expressions sets a different tone to help one deal with people (clients, colleagues, patients) and to understand them in order to achieve a better outcome. This ability has made me more compassionate – not just to myself but also to others. The programme has a unique approach to developing the business leaders of tomorrow and also for leaders of today. It has encouraged multidisciplinary thinking and exploration, which will help me advance myself and my capability, hence contributing to the growth of the company I work for."
    Dr Ui May Tan, health and wellbeing clinical lead, Vhi Healthcare DAC

  • Fleur de Lima
    Fleur de Lima is an accomplished executive trainer, facilitator and coach, passionate about working on corporate and theatre performances. She is founder and owner of Performance in Business and TAT (The Art of Theatre), an international theatre company. Her work focuses on leadership development and the role of communication in human behaviour; how creative skills and techniques can enhance performance in business. She has a master in organisational psychology from Leiden University, She trained at the Royal Academy of Dramatic Art (RADA) in London, and in the Stanislavski and Strasberg styles of method acting in San Francisco.

    Prof. Patrick Flood
    Prof Patrick Flood is professor of organisational behaviour at Dublin City University, and co-author of Persuasive Leadership: Lessons from the Arts (Jossey Bass-Wiley). He is an award-winning researcher, consultant and teacher on organisational behaviour, leadership and change management. Patrick received his PhD from London School of Economics (LSE) and has held various appointments at RSM; London Business School; University of Maryland; Cambridge Judge Business School; Capital University of Economics, Beijing; University of Canterbury in New Zealand; and the Australian Graduate School of Management. He is an elected Fellow of the Academy of Social Sciences (FAcSS).

  • Dates

    11 - 13 March 2019 > Apply now
    3 - 5 June 2019 > Apply now
    28 - 30 October 2019 > Apply now


    € 2,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    Cancellation policy

    Cancellation notices must be received by email: The following cancellation fees apply:

    • More than 14 days before the programme’s start date: 25% of the programme fee will be charged
    • Between 14 and 7 days before the programme’s start date:  75% of the programme fee will be charged
    • 7 days or fewer before the programme’s start date: 100% of the programme fee will be charged
    • Cancellations received on or after the programme’s start date: 100% of the programme fee will be charged.


    The participant can be substituted by someone from the same company on the same course without extra costs.

    General terms and conditions

    Please click here to view RSM Executive Education’s general terms and conditions.


    The programme starting in April takes place at the Walhalla Kantine, part of Walhalla Theatre, Veerlaan 11 3072 AN Rotterdam / Katendrecht.

    Hotel accommodation

    If you require hotel accommodation in Rotterdam, we recommend Hotel New York, the Nhow Hotel and the SS Rotterdam.

  • The three-day programme Persuasive Leadership runs on several dates. Please select the one that suits you most to register: