Video: Monday, 31 March 2014

As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.

Managers need to be able to quickly adapt to cultural differences in doing business

As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.

Shira Mor

Former Researcher

Rotterdam School of Management, Erasmus University

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