Video: Monday, 31 March 2014
As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.
As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.
Rotterdam School of Management, Erasmus University
Science Communication and Media Officer
Corporate Communications & PR Manager
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers.
